CREATE-X is celebrating the eight CREATE-X entrepreneurs included on the recent Forbes 30 Under 30 list. They include founders Sohan Choudhury of Flint, Garrett Smiley of Sora Schools, Sarah Hamer of RetailReady, Bruno Geoly and Mia Rath of Lumindt, Rishabh Kewalramani of BackBar, Safir Monroe of UnDelay, and Tamara Zubatiy of Barometer. 

Forbes 30 Under 30 is a yearly list of notable young people in art, entertainment, healthcare, science, and more. CREATE-X has had founders on this list 11 times since 2017. Read about how some of the 2025 honorees got their start — and their advice for other aspiring entrepreneurs.

Sohan Choudhury: Flint

The Beginning

“I decided to start Flint because I was passionate about education as a space, and I felt that there's a lot more that could be done with AI in education. When we started the company in May 2023, the perspective of a lot of schools and teachers on AI was very negative because they were looking at how students were using it to cheat. As technologists, my co-founder and I asked, ‘Is there something more we can do to change this narrative and perspective?’ We started building tools for teachers and students and partnering with schools.” 

The CREATE-X Experience

“CREATE-X gave me the first avenue to work on my own thing. When I was a first-year or sophomore in college, I didn't know that was possible. I thought once I graduate I'll maybe get an engineering job and just do that. But CREATE-X changed that story for me by giving me another path. As I went down that path with my first company, the advisors we had through CREATE-X were incredibly helpful to us.”

The Outlook

“Day to day, a lot of the work we do is pretty unglamorous. We’re dealing with bugs that our customers are facing, or we’re cold emailing people. It's easy to get lost in the weeds. The Forbes announcement was a great way for us to reflect on what we've done so far. It's such a team effort, so it was validating to get recognition on a broader level for the work we're doing.”

Advice for Success

“If you can code or are interested in coding, pull on that thread. If you can build your own prototypes, which is becoming easy to do nowadays with AI, it will help you get further with your ideas. The second piece of advice is to take your idea and try to convince someone to pay for it. Even if you have a tool that will save your peers time with studying, build something basic for it, but then ask them to pay you five bucks. People speak with their money. There were times at Flint where we had a lot of positive feedback, and then we asked people to pay, and all of the constructive feedback came out.”

Garrett Smiley: Sora Schools

The Beginning

“I was a military brat, so I moved around to a lot of different schools and experienced a bunch of different styles of learning. I went to school in the early 2010s, right when laptops were entering the classroom. We had YouTube, Khan Academy, Coursera, and all these things hit the mainstream. Because of my background, education was a very active question in my life. I saw how these tools completely supercharged my learning and changed the relationship between student and teacher and the dynamics of the classroom.”

The CREATE-X Experience

“CREATE-X asked us to think about large systemic problems we were passionate about. That pushed me to think seriously about how I could help solve a problem in this space. It was helpful to put into practice many of the startup lessons that I'd been studying forever, and it was great to have a community of founders before anyone believed in us.”

The Outlook

“I'm inspired by Forbes’ emphasis on education, so to be recognized in that context was extra special. We’re in 46 states and 16 countries, so it's great to see the breadth that Sora has accomplished. We're bringing this style of education to different communities that, in many cases, have never considered something like this before. Seeing our students accepted into places like Harvard, Georgia Tech, and other elite institutions shows families that you can have a transformative education like Sora and still go to those schools if it makes sense.“

Advice for Success

“Use your free time in school to try the things you're thinking about. Sora was an idea I thought I would circle back to when I was 30 or 40 and had money and credibility. But I was shocked by how open people were to listening to a young person with a few resonating ideas. There's no qualification or age requirement to provide value and improve people's lives.”

Sarah Hamer: RetailReady

The Beginning

“I met my co-founder, Elle, while we were working at a company called Stord, which is also an Atlanta-based startup. Elle and I were put on a project going to a warehouse every week for six months. We saw some gaps in supply chain software and decided to solve them since nothing was on the market. So I applied to Y Combinator and got in, and now we’re here.”

The CREATE-X Experience

“CREATE-X was my first foray into starting a business. It gave me confidence, and I learned a lot of lessons with my first business. I think I would've made a lot of mistakes starting a business now if I hadn't had that experience in college. For example, knowing how important user interviews are, how you’ll probably fail here and there, start small, then scale — the principles you take for granted that CREATE-X taught.”

The Outlook

“I started at Microsoft right out of Georgia Tech and was there for a year and a half. It was a very stable, well-paying job. I followed my gut to leave and join a startup called Stord and then followed it again to leave and start RetailReady. Quitting your stable day-to-day job takes a lot, and I’m proud I took the chance. We’ve grown fast, and it’s a huge honor to be included on the Forbes 30 Under 30 list in the first year of being in business. We’re really happy about it.” 

Advice for Success

“When you can, take the chance and do it. Even if you’re not sure, always believe you’ll win. A lot of it is mental fitness, believing what your gut is telling you. There will be times when you’ll say, ‘This probably isn’t the right move to make.’ Listen to that.”

Bruno Geoly: Lumindt

The Beginning

“An inflection point for me was the summer of 2021. I was working at SpaceX, and at the same time, my friends and I had started this Web3 crypto company dealing with NFTs. And I was like, I can mix these two things together to do something cool, something important. The idea of what Lumindt is wasn't even a sparkle in my eye at that time. But I knew I wanted something of my own, doing these two things I enjoy — entrepreneurship and high-level engineering. And that's what I did.”

The CREATE-X Experience

“CREATE X was a way for me and my co-founder to stay accountable for our work. When you have an idea you want to turn into a business, it’s hard to stay on yourself to do that. CREATE-X was a good way for us to always have a thing to go to and ideate what we’re working on. And there was a little bit of competition. You see all of these other people making progress, and it’s good inspiration and a motivator to continue working.”

The Outlook

“My co-founder and I were very appreciative of being included on the Forbes 30 Under 30 list. Looking back on what I wanted to do in college, I just loved building stuff. And to have this small team of people, and we’re able to build what we want, and there's cohesion and camaraderie, I'm very happy with that. It's fun to go to work every day and work with the people I do. And not only that, we now have a business that impacts the world.”

Advice for Success

“If you want to be an entrepreneur, that's a skill set like anything else. If you want to get better at karate, you practice karate. If you want to be a better entrepreneur, you have to practice entrepreneurship. You'll learn a lot about yourself — what problems you like to solve and what problems you need help solving.”

Want to Build Your Own Startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch, which provides $5,000 in optional seed funding and $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is Monday, March 17. Spots are limited. Apply now.