Feb 03, 2025
Pursuing entrepreneurship is an exciting and rewarding experience. You have the power to solve real-world problems and make an impact. Here are six things you can do to begin your entrepreneurial journey.
1. Identify a Problem You’re Interested in Solving
We often gravitate toward familiar problems, but it's crucial to explore beyond our immediate surroundings. Take the time to venture off campus and learn about problems faced by small businesses, corporations, and communities. Engaging with diverse groups will help you uncover unique challenges that you might not have considered. We accept startups in a variety of industries, from fashion to healthcare.
2. Understand the Problem Before Creating a Solution
It's tempting to rush into building a solution once you've identified a problem. However, it's essential to thoroughly understand the problem first. Before you start building, conduct at least 10 – 20 customer discovery interviews. This will give you valuable insights into the problem you're solving and help you validate your business thesis.
3. Start With Your Business Thesis
Formulate a clear business thesis: "X will buy Y because of Z." Here, X represents your target customer, Y is your product, and Z is the reason they will purchase it. As you engage with potential customers, refine your hypothesis based on their feedback. This iterative process will help you develop a product that meets real needs.
4. Build a Version 1 of Your Product
This is easier than it sounds and can be very low-tech to start. Concentrate on developing the core functionality of your product that addresses the primary pain point for your users. This unlocks user insights that can help you know if and where to pivot your solution.
5. Think About Your Business Model
While you don't need to have a concrete business model from the start, it's beneficial to brainstorm potential models. Consider how your product could generate revenue and sustain itself. Your business model can evolve as you gain more insights and experience.
6. Put in the Time
Launching a startup requires a significant time commitment and focus. You can create real momentum when you can dedicate consistent time.
Looking for more support on your entrepreneurial journey? Be sure to check out Startup Launch, a 12-week accelerator that helps you move from idea/prototype to your first customer. You have access to expert mentors, exclusive founder-focused workshops, vendor discounts, and $5,000 in seed funding.
The application deadline is Monday, March 17, for the summer cohort.
A previous info session on Startup Launch and a Startup Launch sample application are available to help students prepare. Attend CREATE-X events to get insights into entrepreneurship, workshop business ideas, find teammates, and prepare your Startup Launch applications. For additional questions, email create-x@groups.gatech.edu.